In Unit G324, Advanced portfolio. We had a main task which was to create a music video along with two ancillary tasks which were to create a digipak and a tour poster. The music video promotion required us to therefore create advertising and promotion for the same musical artists across two other platforms- the digipak and the Tour poster. Both of my Print products have synergy and a clear defined house style to our groups music video and I believe this is important because it makes clear our branding identity and helps the audience recognise the artist easier.. I have mainly done this by having similar filters, colour theme, typography and mise-en-scene running across all of them.

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Our house style consists of

• blue purple and pink theme

• Video vhs playback style

• bright coloured boxes like using in the music video for the bridge.

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We decided we wanted this to be our style to make sure that it attracts the audience of the audience by having bright colours and following a narrative. However, we decided to use a recording playback filter to give a more retro effect to attract the more teenage- young adults as we thought they would be interested by this. We made these decisions based off our questionnaire results form the researching and planning stage.