CONCLUSION 

Overall, the three products worked together to promote our chosen artists. They each acted as a form of advertisement for the artists both directly and indirectly. The music video and digipak both featured the artists therefore this acted as indirect advertising as the audiences would be able to recognise them from both products.

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This means that a clear link between the two products were created - synergy. The digipak itself is merchandise for the duet singers, the audiences will be able to see it in stores and may want to purchase it because they liked the artist on the front/back cover. Also the music video is a example of indirectly advertising as it attracts audiences to an artist and makes them want to buy the album the song is featured on. My tour poster was directly advertising the artists upcoming tour and the release of their digipak as its purpose was to inform our target audience of this event.